The company's products are mainly for leather products manufacturers, leather sales middlemen and high-end leather consumers.In the domestic synthetic leather industry, the main competitors include Nanya Plastic, Anhui Amway synthetic leather, Zhejiang Mingpi plastic, Zhejiang Hesin Industry, Fujian Baolite technology and other enterprises.Comparison shows that the company in recent years in the asset-liability ratio, capital turnover rate, capital preservation and appreciation rate and other core financial indicators in the forefront of the industry.

Since 2010, the company has established cooperation with Sichuan University to jointly develop the clean production technology of ecological synthetic leather based on water-based resin.In 2010 and 2011, Dr. Fan Haojun (director of Technology Center) and Dr. Liao Xuepin (consultant) from Sichuan University were introduced respectively, and the self-developed "ecological synthetic leather" was awarded as "high-tech product of Jiangsu Province" and famous brand product of provincial and municipal level. Each index exceeded the EU standard, and the process energy saving reached 30%, and the product was widely praised.In 2020, Dr. Xiang Jun from Sichuan University was introduced as vice president of research and development to deepen the research and development of multifunctional ecological synthetic leather.